Meta plans paid verification test

Meta announced on February 19 that it’ll gradually test paid verification on Facebook and Instagram in Australia and New Zealand later this week. The subscription targets creators seeking account protection and support.

Photo: LPS.1, “Meta Platforms Headquarters Menlo Park California” (2022). CC0 1.0. Resized; cropped; responsive crops.

Meta Verified will cost US$11.99 monthly on the web or US$14.99 in mobile apps. Meta says subscribers will receive a badge, impersonation monitoring, human help with common account issues and greater prominence in search, comments and recommendations.

Applicants must be 18 or older, have prior account activity and provide government ID matching their profile name and photograph. Existing verified accounts won’t change during the test. Meta says it’ll use the rollout to learn which benefits subscribers value.