WordPress.com points ChatGPT users to its site plugin

WordPress.com is telling business owners to do two things in ChatGPT: claim their listing in OpenAI’s Businesses directory, so hours and other details stay accurate, and install Automattic’s WordPress plugin so they can build and manage a site from the same chat.

The company said as much in an 11 November post on X, which quotes OpenAI’s 10 November Businesses in ChatGPT launch and links to the plugin at wp.me/chatgpt.

Your website knows your hours and exactly when the croissants sell out. Now @ChatGPT can too. 🥐

Claim your business to keep your info accurate.

While you’re there, install our plugin to build and manage your @WordPress site without leaving the chat: https://wp.me/chatgpt
— WordPress.com (@wordpressdotcom) November 11, 2026

The plugin itself is not new

WordPress.com first wrote about the ChatGPT plugin on 24 August, and updated that post on 8 November. After you add it, the blog says, you type @WordPress in a chat and can hand off work such as turning a draft into a post, scheduling it, adding a featured image, suggesting links to related posts, checking traffic, sorting comments, filling in missing alt text, or adding a page. OpenAI’s plugin directory page, listing Automattic Inc. as the developer, also describes building a new site from a description of a business, portfolio or store, and working on a site you already have, including pages, menus, a domain, traffic and design. It says the connection works with any site built on WordPress.com or through the Jetpack plugin, after you sign in with a WordPress.com account.

The current support guide for connecting ChatGPT is more specific about setup. You first turn on MCP access in your WordPress.com account. Then you open the WordPress.com plugin in ChatGPT, choose Install plugin, and pick an access level: Full access, which turns on all Read and Write tools; Read only, which turns Write tools off; or Keep existing access, which appears if you have already customised those tools. That choice applies to your whole WordPress.com account, so it covers every AI agent you connect, not only ChatGPT. Once the plugin is authorised, the guide says to start a prompt with @WordPress.com.

What you can allow, and what needs a yes

The August blog, as updated in November, calls the plugin optional, and says agent access to your site is off by default. When it is set up, you choose what the agent can do on each site, and whether it asks before every change or goes ahead on its own. If it is about to publish or edit content, launch the site, change settings, or delete something, it can show you its plan first. The support guide is firmer on writes: those operations, including deletions, require your confirmation before ChatGPT runs them. Deleted posts and pages can be recovered from trash for 30 days. Deleted media, categories and tags are gone for good. WordPress.com also points to backups and the Activity Log.

MCP, the Model Context Protocol that sits under the plugin, is available on all paid WordPress.com plans. A support page last reviewed on 10 November says Free sites can use it through 30 November 2026, and that self-hosted WordPress sites connected through Jetpack can use it through the same date, with no Jetpack plan required. The August blog had put Free-site access at the first 30 days after a site is created. OpenAI’s plugin page adds that availability also depends on the plugin, your ChatGPT plan and workspace settings, and that some connections need admin setup or approval.

Claiming a business is a separate step

The “claim your business” line in WordPress.com’s post refers to OpenAI’s Businesses in ChatGPT beta, not to the WordPress plugin. Through Business Hub, eligible businesses can claim a profile, update details and, where it is offered, add product feeds with pricing and availability. OpenAI says claiming is initially available to eligible businesses with a website, in places where ChatGPT is available, and that a claim does not guarantee higher placement. A narrower product, Business Agents, is limited to eligible ecommerce and online service businesses in the United States. OpenAI’s help material says those agents can’t currently complete purchases, bookings or orders. On insights, OpenAI says the figures are aggregated, that privacy thresholds apply, and that it does not hand people’s conversations to the business.