Ireland’s Data Protection Commission announced €390 million in fines against Meta Ireland on 4 January: €210 million for Facebook and €180 million for Instagram.
Photo: Anthony Quintano, “Facebook Headquarters 1 Hacker Way Menlo Park California” (2017). CC BY 2.0. Resized and cropped.
The regulator said Meta could not use contractual necessity as the legal basis for processing personal data for behavioural advertising on the two services. Its final decisions also addressed transparency and fairness breaches and required compliance within three months.
The decisions were adopted on 31 December following binding determinations from the European Data Protection Board.
Meta said it disagreed and intended to appeal both the rulings and fines. It maintained that its approach complied with GDPR and said personalised advertising could continue.
Discover more from Sulat AI & Tech News
Subscribe to get the latest posts sent to your email.
