Sulat.com / Writing on AITuesday, November 10, 2026
Apple logo on an iMac, photographed in 2010.
Big Tech/11 January 2023

Apple launches free Business Connect listings tool

Apple Business Connect lets owners manage Maps listings for free. Promotional Showcases start in the US.

At a glance

  • Free listings are available worldwide.
  • Business verification is required.
  • Showcases launches in the US.

Apple launched Business Connect on 11 January, giving businesses worldwide a free way to claim and edit their location listings in Maps. The updated place information also appears in Messages, Wallet and Siri.

Owners can add photos and logos, and offer customers actions such as food orders or reservations. Registration uses an Apple ID; businesses must be verified before they can claim locations.

Showcases lets businesses promote offers on their listings. It’s available in the US today, with other countries due in the coming months.

For chains, an API supports listing updates through management agencies.

Photo: Apple logo on an iMac. © Håkan Dahlström, 2010 (CC BY 2.0, via Wikimedia Commons). Resized and cropped.


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