Spotify’s rolling out an AI DJ beta in English for Premium subscribers in the United States and Canada, the company announced on February 22.
London headquarters photograph published in Spotify’s February 2020 office tour. Photo: Spotify, London Headquarters press kit. Native crops and resizes.
The feature pairs personalized song selections with spoken commentary. Spotify says listeners can tap the DJ button to change the genre, artist or mood, and that recommendations improve with feedback.
Three components underpin the service: Spotify’s recommendation technology, OpenAI generative AI tools used by its music editors, and text-to-speech technology from its Sonantic acquisition. The first voice model is based on Spotify executive Xavier Jernigan. Spotify says the OpenAI tools help its editors expand the music, artist and genre knowledge used in the commentary.
Listeners can find the DJ card in the Music Feed on Home in Spotify’s iOS and Android apps. It’s a beta rollout, rather than a worldwide launch; the announcement gives no timetable for broader availability.
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