Apple adds 700 App Store price points

Apple is adding 700 App Store price points, bringing the total to 900. The range runs from US$0.29 to US$10,000, with the highest 100 tiers available on request.

The expansion starts today, 6 December, for auto-renewable subscriptions. Apple plans to extend it to other apps and in-app purchases in spring 2023.

Subscription developers can choose a base storefront for automatic pricing elsewhere while retaining local overrides. The tools span 175 storefronts and 45 currencies, allowing a chosen local price to stay fixed as exchange rates and taxes change. Rounded price endings and finer increments give developers more choices, though prices still follow Apple’s tiers.

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