Google Registry has launched three new top-level domains, .eat, .fly and .here, and says they give businesses and individuals a short address that describes the site before anyone clicks. The post, by Bruno Panara of the Google Registry team, is dated 10 November.
Available names can be registered through a preferred domain provider. An Early Access Program is running first, with an additional one-time fee that decreases daily. On 17 November the three endings become publicly available at a base annual price, without that extra fee. A July launch notice on registry.google had already set out the timetable: a sunrise period for trademark holders ran from 1 September to 9 November, early access from 10 to 16 November, and general availability from 17 November. It also says a claims period, during which trademark owners are notified when their marks are registered as domains, will run indefinitely.
Sites already on the new endings
The blog lists businesses it says are already using the names. The .eat examples are wingstop.eat, america.eat for Clayton Farms, ghips.eat, xook.eat and insurance.eat for Kinro. On .fly it lists caddy.fly, canary.fly, voltair.fly, on.fly for Onfly, and flycode.fly. On .here it lists Zillow at rent.here and sell.here, lawyer.here for Rocket Lawyer, apply.here, worlds.here for Pocket Worlds, and bloodtest.here for SiPhox Health. Each of those addresses resolved when checked.
Google describes .eat as a home for restaurants, farms and food businesses, .fly for travel, aviation and related tools, and .here for local and practical services, from homes and jobs to legal help and health tests. The same groupings appear on the official Registry domain pages.
The company says anyone interested should go through their registrar of choice.
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