Adobe introduced Firefly on 21 March, opening a beta for a family of generative AI models initially focused on images and text effects.
Sulat illustration. Logo: Adobe. No endorsement.
The first model uses Adobe Stock images, openly licensed material and public-domain content whose copyright has expired. Adobe describes it as designed for commercial use. Its launch-day product page places commercial use after the beta.
Integration with Photoshop, Illustrator, Express and Experience Manager is planned. The company is also developing a contributor compensation model, with details due after the beta.
From concept to a beta
At Adobe MAX in October 2022, Adobe outlined how generative tools could fit into existing creative work. Its examples included adding objects in Photoshop and generating text effects in Express, while leaving creators able to refine the results with familiar editing tools.
That earlier announcement also tied the work to the Content Authenticity Initiative. Adobe described provenance information as a way to identify who created an asset and how it was edited, including whether generative AI was involved.
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