Netflix’s April 18 results put the broader paid-sharing launch, including the US, in Q2. Revenue reached $8.16 billion; paid memberships rose by 1.75 million.
“Netflix headquarters.jpg” (6 July 2008), © Coolcaesar at English Wikipedia, via Wikimedia Commons. CC BY-SA 3.0. Native crops/resizes under the same licence; original retained. No endorsement.
In January, Netflix had targeted a wider rollout later in Q1.
Canada, New Zealand, Portugal and Spain are already live. Canada’s membership base exceeds its pre-launch level, Netflix says, but extra-member accounts aren’t counted as paid memberships: they increase revenue per membership.
Subscriber additions alone won’t measure paid sharing’s returns.
Netflix says the delay allows improvements to travel, account access and profile transfers.
Ad-plan upgrades to 1080p and two simultaneous streams start in Canada and Spain on April 18, with all 12 ad markets planned this month.
Netflix expects the sharing delay to move some revenue and membership gains from Q2 to Q3.
Discover more from Sulat AI & Tech News
Subscribe to get the latest posts sent to your email.
