Sulat.com / Writing on AITuesday, November 10, 2026
A complete white Spotify logo on a dark wall in the London headquarters.
Business & Industry/25 April 2023

Spotify passes 500 million users; gross margin flat year-on-year

Audience growth and subscription economics tell different stories.

At a glance

  • Premium subscribers grew faster than Premium revenue.
  • Gross margin beats guidance, stays flat year-on-year.
  • Ad-supported gross margin is negative.

Spotify’s April 25 results show 515 million monthly active users, up 22% year-on-year, and 210 million Premium subscribers, up 15%.

London headquarters photograph published in Spotify’s February 2020 office tour. Photo: Spotify, London Headquarters press kit. Native crops and resizes.

Premium revenue grew 14% to €2.713 billion. Average revenue per Premium user fell 1% to €4.32, or 2% excluding currency movements; Spotify cites product and market mix.

Gross margin reached 25.2%, beating guidance but unchanged year-on-year. Spotify says better music and podcast profitability was offset by other revenue costs. The operating loss was €156 million. Premium gross margin rose year-on-year to 28.6%; the ad-supported margin was negative 3%.

The March 8 product announcement adds context: Home previews began rolling out to both Free and Premium users. Music and podcast previews weren’t a paid-only benefit; audiobook previews were initially limited to five countries.

The figures don’t isolate the redesign’s contribution.


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