Bing has passed 100 million daily active users, Microsoft said in its 8 March update. That’s the search engine’s total audience. Its chatbot figures describe a smaller preview group.
Photo: efes, 2015. Original photograph via Wikimedia Commons. CC0 1.0. Recompressed; responsive crops.
The announcement contains two different one-third figures. Roughly one-third of active preview users are new to Bing. Separately, about one-third of daily preview users use chat each day. Both percentages refer to preview users, rather than the search engine’s full audience.
Microsoft also reports more than 45 million chats since the preview began, around three chats per session, and content generation in 15% of chat sessions. These measure activity and sessions, so they can’t be added to the unique-user total.
The mobile rollout helps explain why the distinction matters. On 22 February, Microsoft said it had admitted more than a million people in 169 countries from the waitlist. It introduced Bing and Edge mobile experiences with voice input, while reserving those features for people with preview access.
The March update puts mobile daily active usage at six times its pre-launch level, without giving an absolute mobile audience. That growth rate applies to mobile alone.
Together, the records describe an established search audience and an expanding, access-controlled trial on more devices. They show early adoption. Calculating daily chat users would require an exact daily preview population, which this update doesn’t provide.
Related: Microsoft’s Bing and Edge preview.
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